Allie LeFevere knows, without one shred of a doubt, that fun sells, so she helps brands stand out by deploying the dark and strategic art of humor, wit, surprise, and delight. Because if you can make people laugh (or at least crack a smile)? You can make them do anything—legal of course.
She’s been spotlighted on various media outlets such as The Huffington Post, New York Magazine, MTV, HelloGiggles, SheKnows, Bustle, Well+Good, and was a featured speaker at VentureFwd, Northside Innovation, Chicago’s Small Business Expo, the Women Entrepreneur’s Conference in Bali, and was a headliner for the Chicago Podcast Festival. When she’s not rapping with remarkable business owners, you can find her maxing out her passport, dancing unapologetically ’til the sun comes up, laughing hysterically on her Harry Potter-themed comedy podcast (yes, she really has one), and group texting her besties inappropriate memes. She also can school you in a game of Scattergories without batting an eyelash.
What’s currently knocking her socks off? THIS. The ability to help companies build a creative messaging strategy and stop pushing forward with a garbage, imitation, and vanilla brand at her company, Obedient (obedientagency.com); where she works with companies to create obsess-worthy brands by strategically defying all the “good” (boring/copycat/forgettable) marketing advice they’ve been taught, so they can grow a pair and use fun to chart their brand’s course.
